Dana’s Aftermarket experts will welcome visitors to stand D32 in Hall 2 where they can see our latest innovations and new developments for the spare parts market, as well as test the new Dana Secure Mobile App for product verification.

Effective Protection Against Counterfeits
The Dana Secure Mobile App is helping customers to verify the authenticity of Victor Reinz products. Users simply use the free app to scan the product’s serialized QR code comprising an integrated hologram that ensures its validity in a matter of seconds. The app also supplies product information, technical service details, and installation instructions.

“Our Secure Label enables our dealers and end customers to quickly and easily verify that seals and sealing compounds are genuine, original Victor Reinz parts,” explains Jan von Ungern-Sternberg, Dana Regional Sales Lead Aftermarket EMEA. “Counterfeit products pose significant risks and will be tracked and prosecuted by Dana.”

Beginning 2025, the Dana Secure mobile app will expand to include verification for Spicer and Glaser® Aftermarket products.

Brand Power from Dana
Among the products on display will be Victor Reinz seals and sealing products as well as Spicer driveshafts and components. Special highlights include the Spicer Ultimate Dana 44™ and Ultimate Dana 60™ axles, which transform vehicles such as the Jeep Wrangler JK / JL and Gladiator JT platforms and the Ford Bronco into offroad masters.

Dana will also feature its special Tru-Cool engine oil and gear oil coolers for hot climates — now available for sale in Europe, Middle East, and Africa. For the first time at Automechanika Dubai, Dana will feature the GWB articulated shafts and universal joint shafts for industry applications and vehicle construction, offering customer-specific drive shafts for torque values ranging up to 16,300,000 Nm.

New Interactive Spare Parts Catalogs
Dana recently launched an extensive update of its Victor Reinz interactive PDF catalogs for aftermarket products, which now include more than 17,000 parts. Addressing both passenger car and commercial truck segments, as well as more than 50 brand-specific catalogs, the PDFs are searchable by brand, engine, and original spare part number. The spare parts data is based on TecDoc.

• the Dana TM4 SUMO^® MD electric drive system, an integrated motor/inverter package with a vehicle control unit now supporting architectures up to 800 volts for commercial vehicles, bus platforms, and off-highway applications.
• Tru-Cool™ engine and transmission oil coolers, with distribution now available to customers in Europe, the Middle East, and Africa.
• Aftermarket Spicer driveshafts and universal joint assemblies covering nearly 100% of the u-joints used worldwide.
  
• Ultimate Dana 44™ and Ultimate Dana 60™ axles that support heavy-duty off-road performance for vehicles including Jeep_® Wrangler^® JK and JL models, the Jeep_® Gladiator^® JT platform, and the Ford^® Bronco^®, as well as bracketless versions for universal upfit applications.

Victoria in the Safety Check

To quickly and easily verify the authenticity of products, Dana has produced two ‘How-to-use’ videos from the ‘Victoria’s Practical Tips’ series. Victoria, the globally well-known and popular automotive technician, explains the authenticity verification process step by step. In video (1), she verifies the authenticity of REINZOSIL-t, and in video (2), as an example for all other sealing products.

‘How-to-use’ video (1) Verification of the Dana Secure Sticker for sealant compounds and sealant removers

‘How-to-use’ video (2) Verification of the Dana Secure Labels for sealing products

VictorReinz.com/DanaSecure

All Information in One App

In the videos, Victoria not only presents the benefits of ‘100% protection with a scan’ but also the practical additional features of the Dana Secure app. For example, the app provides direct access to product and technical service information, safety data sheets, and installation instructions for the respective product. Additional links lead to the Victor Reinz TecDoc digital product catalog. In the app, users can also subscribe to the Victor Reinz newsletter, visit the Victor Reinz website, access social media channels, and much more.

Victoria’s Practical Tips – A Real Success Series

The video tutorials, featuring Victoria as the main presenter, have been viewed more than one million times worldwide. The two seasons of the car and truck editions now consist of 16 episodes. All accessible free of charge at www.victorreinz.com/victoria or on the Victor Reinz YouTube channel.

Download the Dana Secure app
https://app.authenticvision.com/app/dana/

Further information
www.VictorReinz.com/DanaSecure

Scanning the QR code with a smartphone with the Dana Secure App immediately makes it clear whether the product is genuine Dana or a dangerous counterfeit. This authentication delivers certain results: the QR code and fingerprint cannot be copied. The label is on the product packaging, but sometimes it's directly on the product too.

The Dana Secure label offers additional benefits to the customer beyond authenticity verification. Customers receive direct access to detailed product and technical service information as well as installation instructions for their replacement part. Further links lead to the Victor Reinz digital product catalog and TecDoc.

Users can also subscribe to the Victor Reinz newsletter in the app and visit the Victor Reinz website, access safety datasheets, follow social media channels, and more.

Furthermore, Dana Neu-Ulm refrains from printing product information on paper wherever possible, since the Dana Secure app provides all relevant information up-to-date and online.

Authenticity 100% Guaranteed

The Holographic Fingerprint™ label is a technology from Salzburg-based Authentic Vision, one of the leading providers of secure product digitization. The label boasts a security level of 100%.

The Holographic Fingerprint™ label is another product security investment by Dana Neu-Ulm and a decisive action against the global rise in counterfeiting. The initial step will be followed by the implementation of Secure Labels for other brands including Spicer® and Glaser® which are scheduled for release in 2024.

Download Dana Secure App
https://app.authenticvision.com/app/dana/

Further Information
VictorReinz.com/DanaSecure